Safe House

Visual Identity Redesign

Safe House is a nonprofit. Their old brand wasn't doing the work it needed to do — it didn't feel safe, and it didn't feel credible. I redesigned the logo, built out a type and color system, and created print materials that actually reflected what the organization stands for.

Safe House Project brand identity refresh by Amanda Vest showing redesigned color system in warm blue and gold with updated typography guidelines for a national survivor-support nonprofit

A refined palette that still feels like shelter - warm, trustworthy, and built to communicate safety at a glance.

Safe House Project brand redesign collateral by Amanda Vest showing refreshed nonprofit visual identity applied across awareness materials with compassionate and protective design language

Same mission, stronger voice. A redesign that keeps the heart of the brand intact while sharpening everything around it.

Safe House Project nonprofit logo redesign by Amanda Vest — updated brand mark featuring hope-driven blue and dark yellow color palette with compassionate, empowering visual identity

Not starting from zero - starting from purpose. This redesign honors what Safe House stands for while giving their mission the visual strength it deserves.

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