Self-Inspired -Logo Explorations

Five logo directions for a creative consulting brand called Your Ideas Reimagined. Concepts ranged from a lightbulb with a plant growing inside to a serif lowercase r with a shooting star detail, a dark circle badge with a monogram lockup, a bold teal IR lettermark, and a soft purple typographic version. Each direction had a completely different tone so the client could see where the brand could go before locking anything in.